Step-by-step guide for aspiring paint dealers: requirements, startup costs, profit margins and MST Paint's comprehensive dealer support program.
Turkey's paint market at USD 1.2 billion annually is among Europe's largest. Construction sector growth of 6–8% per year and rising Middle East export demand make paint dealership a stable, growing business.
| Dealer Tier | Monthly Min. Sales | Starting Stock | Margin |
|---|---|---|---|
| Standard Dealer | 500 L | 2,000 L | 12–18% |
| Silver Dealer | 2,000 L | 5,000 L | 18–24% |
| Gold Dealer | 5,000 L | 10,000 L | 24–30% |
| Regional Distributor | 15,000 L+ | Custom | Custom + export rights |
Commercial registration · Min. 20 m² dry storage · Monthly sales commitment · Display area with color chart (free from MST) · Basic training (free from MST)
Deferred payment for starting stock · Free product and technical training · Digital marketing materials · On-site technical support · Color chart and display equipment
How much startup capital is needed?
Standard Dealer tier: 80,000–150,000 TRY covers starting stock, storage and display.
What profit margin can I expect?
12–30% depending on tier, with additional sales bonuses on high-volume products.
Can I export to the Middle East?
Regional Distributors have full export rights. Lower-tier dealers can facilitate export orders with MST central coordination.
