How to Open a Paint Dealership: Complete Application Guide
Step-by-step guide for aspiring paint dealers: requirements, startup costs, profit margins and MST Paint's comprehensive dealer support program.
Why Paint Dealership is Attractive
Turkey's paint market at USD 1.2 billion annually is among Europe's largest. Construction sector growth of 6–8% per year and rising Middle East export demand make paint dealership a stable, growing business.
MST Paint Dealer Tiers
| Dealer Tier | Monthly Min. Sales | Starting Stock | Margin |
|---|---|---|---|
| Standard Dealer | 500 L | 2,000 L | 12–18% |
| Silver Dealer | 2,000 L | 5,000 L | 18–24% |
| Gold Dealer | 5,000 L | 10,000 L | 24–30% |
| Regional Distributor | 15,000 L+ | Custom | Custom + export rights |
Dealership Requirements
Commercial registration · Min. 20 m² dry storage · Monthly sales commitment · Display area with color chart (free from MST) · Basic training (free from MST)
Application Process
- 1Complete online form or call +90 507 611 02 11
- 2Regional rep contacts within 48 hours
- 3Feasibility meeting and dealer agreement signed
- 4Starting stock delivered, training provided
- 5Active selling begins
Dealer Support Package
Deferred payment for starting stock · Free product and technical training · Digital marketing materials · On-site technical support · Color chart and display equipment
Frequently Asked Questions
How much startup capital is needed?
Standard Dealer tier: 80,000–150,000 TRY covers starting stock, storage and display.
What profit margin can I expect?
12–30% depending on tier, with additional sales bonuses on high-volume products.
Can I export to the Middle East?
Regional Distributors have full export rights. Lower-tier dealers can facilitate export orders with MST central coordination.
